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Paid Search is waay down.. ugh! [SEO/SEM]

(2 posts)
  • Started 1 year ago by pete2
  • Latest reply from Erik Small
  • 1 Members Subscribed To Topic
  1. pete2

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    Joined: Apr '09
    Posts: 21

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    http://searchengineland.com/hitwise-less-searchers-clicking-on-search-ads-19178

    Paid Search Traffic Share Down 26% from Hitwise reports that paid traffic from search engines is declining. Hitwise’s data said “in the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 - representing a 26% decline in the share of paid clicks.”

    Posted 1 year ago #
  2. Erik Small

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    Joined: Apr '09
    Posts: 14

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    hey pete2-

    This is interesting news -- i read another article on marketingvox.com, pointing out the same downward trend that paid search is experiencing this spring.

    Paid Search Takes Recession Hit

    I can see how many consumer retailers might see a downward trend on total visitor traffic from search engines, but I would think the recession would also mean consumers are hunting for deals and coupons online. I tend to find most 'special deals' or limited discounts in the paid search ads. But, that's just me as an online shopper.

    Posted 1 year ago #

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