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1. 

   pete2
   Member

   http://searchengineland.com/hitwise-less-searchers-clicking-on-search-ads-19178

   [quote]Paid Search Traffic Share Down 26% from Hitwise reports that paid traffic from search engines is declining. Hitwise’s data said “in the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 - representing a 26% decline in the share of paid clicks.”[/quote]

   Posted 2 years ago #
2. 

   Erik Small
   Administrator

   hey pete2-

   This is interesting news -- i read another article on marketingvox.com, pointing out the same downward trend that paid search is experiencing this spring.

   [url=http://www.marketingvox.com/paid-search-takes-recession-hit-education-category-rises-slightly-044070/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink]Paid Search Takes Recession Hit[/url]

   I can see how many consumer retailers might see a downward trend on total visitor traffic from search engines, but I would think the recession would also mean consumers are hunting for deals and coupons online. I tend to find most 'special deals' or limited discounts in the paid search ads. But, that's just me as an online shopper.

   Posted 2 years ago #

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