Many thanks to James Bergen for posting this list of software suggestions: It’s hard to argue with any of these solid suggestions.
Email Program: Eudora
Mailing List Software: Mailloop; Group Mail
HTML Editor: Coffee Cup; Dreamweaver
Graphics Editor: Corel
Zip/Unzip: WinZip
FTP Program: WS_FTP
Text Editor: NoteTab Pro
Ad Tracking: LnkinLite
Financial Management: Quicken
Tax Program: Turbo Tax
EXCERPT ON FTP: “File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server. In order to use FTP, you’ll need to download and install a software program on your computer. The most widely used FTP program is WS FTP Pro.“