By Erik Small -

Getting your website to appear higher in the search engine rankings is a very important tactic to increase website visits. Anchor text, or simply put, the text/words used in links, on your website can be an effective search engine optimization strategy. Website Magazine online has a nice article on the topic:
Optimize your Website’s Navigation with Anchor Text

By Erik Small -

I have come across a nifty online search engine optimization tool, called Website Grader, that scores a website and generates a ‘grade’ for website optimization purposes. It scores the website in areas relating meta tags, inbound links, indexed pages, etc. It’s free and worth a run through! A couple of simple tweaks can optimize your website to generate more no-cost inbound website traffic from the search engines.
Check out this website analysis tool at http://www.websitegrader.com